DESCRIPTION:

"Dum-Dums: Find Your Flavor" celebrates the incredible variety these iconic lollipops offer, encouraging everyone to discover their personal favorite. With each lollipop bursting with bold flavor, the focus is on the joy of exploring new options. The experience is made fun and engaging, emphasizing that there's a Dum-Dum flavor for everyone. To complement this theme, a packaging redesign introduces three new flavors, kiwi-pear, cantaloupe, and grapefruit. A custom fruit pattern was created to reflect the playful, vibrant spirit of Dum-Dums while visually connecting to the unique flavor profiles.